July 12, 2004

Wholesaler to the Hungry

Peter Clarke, Ph.D. and Susan Evans, Ph.D. are trying to direct traffic–raw food traffic. Six years ago they met a retired produce wholesaler named Mickey Weiss who was giving away perfectly edible fruits because of cosmetic imperfections. He was giving away over a million pounds of produce a month to charities in Southern California. It made so much sense to Clark and Evans that they founded Wholesaler to the Hungry to redirect such produce to low-income people all over the country.

Low-income people have comparatively poor diets with high concentrations of processed foods. The fresh fruits and vegetables that help protect us from heart disease, hypertension, diabetes and other health problems are often too expensive or unavailable. Wholesaler to the Hungry has established produce distribution centers in 40 cities and last year helped reroute 153 million pounds of fresh produce to low income people who need it. Is there a vision that drives their efforts? "A continual vision of a forklift tipping pallets of food into dumpsters on the one hand," says Dr. Evans, "while millions of low-income people continue to suffer diet related diseases on the other" May your efforts remain fruitful.

Posted on July 12, 2004 6:39 PM
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